LBRY (LBC), pronounced library is a fully decentralized digital marketplace. Their vision is to become a peer to peer network that continually hosts content that is valuable. In other words the blockchain version of Wikipedia, YouTube, Vimeo, Soundcloud, and DeviantArt all on one platform.
Content creators on this platform will be able to set their prices for watching a stream or a video, purchasing a book, or even a video game. The main selling point for creators is that 100% of what they sell goes right back in their pocket.
They have gone far enough to create their own internet protocol LBRY, which is equivalent to what HTTP represents right now. In their own words, they want to create a system that will be able to survive even if they go bankrupt.
Official Website: https://lbry.io