Amazon Black Friday Deals: Dates, Prime Access and What Drops Most

Summary: Amazon Black Friday runs around Friday 27 November 2026, but Amazon treats it as a sale of more than a week that rolls straight into Cyber Monday. Last year Amazon's Black Friday Week opened on Thursday 20 November and ran to 1 December, and this year's start date had not been announced when this guide was updated. The deepest Amazon Black Friday deals land on Amazon's own devices.

• Black Friday itself is Friday 27 November 2026.
• Last year's Amazon Black Friday dates ran from 20 November to 1 December.
• Prime members get early access to selected deals.
• Echo, Kindle, Fire TV and Ring devices take the biggest cuts.

Does Amazon do Black Friday? Yes, and on a bigger scale than almost anyone. If you expected a single day, the main thing to know is that Amazon Black Friday is a sale week rather than a date, so the useful planning window is the whole of late November.

When Is Amazon Black Friday?

Black Friday 2026 is Friday 27 November, the day after US Thanksgiving. When is Amazon Black Friday in practice? Amazon runs a Black Friday Week that starts before the Friday and continues into Cyber Monday, so the line between the two is mostly branding. These are the Amazon Black Friday dates to plan around.

When Does Amazon Black Friday Start?

Amazon had not confirmed its start date when this guide was updated, and its holiday FAQ pointed shoppers to early deals in the Holiday Shop instead. Last year the Black Friday Week was announced on 10 November and opened at 12:01 a.m. PT on Thursday 20 November, eight days before Black Friday.

So when does Amazon Black Friday start this year? If Amazon repeats that pattern, expect Thursday 19 November or close to it, with the announcement about a week earlier. Treat that as an estimate until Amazon publishes the date.

When Does Amazon Black Friday End?

When does Amazon Black Friday end? Last year the event ran through Cyber Monday and closed on 1 December. Searches for "when does amazon black friday deals end" are often about individual offers rather than the sale: Deals of the Day last 24 hours, and Lightning Deals run for a few hours or until stock runs out.

How Long Is Amazon Black Friday?

How long is Amazon Black Friday? Last year it lasted 12 days, from 20 November to 1 December. How long does Amazon Black Friday last for a given deal is a different question: standard price cuts usually hold for the whole event, so for most items the answer to "when does amazon black friday deals end" is the last day of the sale, while Lightning Deals are the only ones that reward refreshing the page.

Amazon Prime Black Friday Deals

Prime gives you three things during Amazon Prime Black Friday: early access to selected deals, free delivery without a minimum basket, and Amazon's extended holiday return window, which stretches into January for most items bought in the season. Only the early access changes what you can actually buy. If you shop later in December, our guide to the Amazon Christmas sale covers the last-minute deals and delivery cutoffs.

Amazon Prime Black Friday deals are also why the free Prime trial is popular in November. If you take it for the sale, set a reminder to cancel before it renews.

Best Amazon Black Friday Deals by Category

The best Amazon Black Friday deals follow a pattern that has held for years. Use this as a guide to where the Amazon Black Friday sale is generous and where it is mostly noise.

For TVs and laptops, compare the same model at Best Buy, which runs its Black Friday doorbusters in the same window. Some Amazon listings show a discount against a list price nobody has paid in months, so a price history tool matters more than the percentage.

In Europe the same week brings competition from local marketplaces, so a buyer comparing Allegro.pl with Amazon on the same item will often find a real difference rather than a token one.

Paying for Amazon Black Friday With a Gift Card

A gift card balance is the simplest way to cap Black Friday on Amazon. Load the amount you have decided on, and the account cannot quietly go over it. US Amazon balances do not expire, so anything left over carries into January. You can buy an Amazon gift card with crypto or a card and get the code by email straight away.

It is also the workaround for payment methods Amazon does not accept directly, which we cover in our guide to using PayPal on Amazon.

Amazon Black Friday FAQ

Does Amazon have Black Friday deals every year?

Yes. Does Amazon have Black Friday deals as a one-day event? Not any more: Black Friday on Amazon now runs for well over a week.

Does Amazon do Black Friday outside the US?

Yes. Amazon's UK, German and other stores run their own Black Friday events with different deals and slightly different timing, though they cluster around the same week.

Are there Amazon Black Friday Cyber Monday deals?

Yes. Amazon runs the two as one continuous event, so Amazon Black Friday Cyber Monday deals overlap heavily, with some new offers added on the Monday.

When does Amazon Black Friday Week start?

Last year Amazon Black Friday Week started on Thursday 20 November. This year, watch for the announcement in mid-November.

How long does Amazon Black Friday last?

Plan for about 12 days, based on last year's run from 20 November to 1 December.

What should I buy in the Amazon Black Friday sale?

Amazon's own devices first, since they drop furthest. For everything else, check the price history before trusting the discount.

When is Black Friday at other stores?

Other retailers run their own calendars. Our guide to when Black Friday is this year lists the Walmart, Target and Best Buy dates.

Three Things to Set Up Before the Sale Opens

First, put what you want in a wishlist now and note today's price, because a discount you cannot verify is not a discount. Second, decide a total and fund it, whether as a gift card balance or a note on your phone. Third, if you want an Echo, a Kindle or a Fire TV, those are the Amazon Black Friday deals most likely to hit their lowest price, so wait for the sale week rather than buying in early November.

Then shop Amazon Black Friday against a fixed balance by loading an Amazon gift card before the deals go live.