Company Updates

Defining Our Brand Identity & Introducing the New CEO

Last updated: March 15, 2024 6 min read

Vilius Barbaravičius

At CoinGate, we’ve navigated through more than a decade of change, growth, and discovery, which all comes down to us getting a firm footing in the industry.

What began as an innovative startup has now become one of the leading crypto payment processors in the world. Safe to say, our journey has been nothing short of transformative. 

The last few months were particularly metamorphic, enough to justify the need for this blog post. 

Not only have we changed how we present ourselves by clarifying our brand identity and vision for the future, but we’ve also expanded our team, moved to a brand new office, and, most importantly, welcomed the new Chief Executive Officer to our company. 

The Beginnings

So, how did we become a crypto payment processor? Long story short, all we wanted was to have an ability to accept crypto payments as a business. It was not something that was readily available back in 2012-ish, so we made the payment system ourselves.

Soon enough, it became apparent that the payment system we developed had more potential than the initial business it was built for, and so the CoinGate era had begun. 

Tl;dr of our brand’s evolution

Our origins were modest, with just a couple of people involved in its inception. It took two years for us to secure its first client, but it was enough to kickstart further growth and development, starting with a website. 

This is how our first website looked like.

The team has grown fast since then, and so have our ambitions. Yet, as we built on our foundation, it became evident that our online presence didn’t fully capture the spirit of our dynamic, young, and passionate team. So, for the first time, we embarked on a mission to redefine and clarify our image.

Five years in, we have revamped our website to match the new look, aiming for a representation that resonates more closely with who we are.

We tried to find our footing, but not all felt comfortable with the image we’ve created. 

However, the search for the perfect brand identity was far from over. It was a good start, but not exactly what we expected in the end as it felt… off. 

But today, in 2024, we stand proud with a completed brand book, a bespoke website design, a blossoming company culture, and a clear vision for what comes next. 

That’s how we choose to present ourselves today. 

Who We Are Now

Our vision was always more or less the same – to revolutionize the way the world sees and uses cryptocurrencies. Ten years later, we’re still committed to creating a future where digital currencies are as accessible and straightforward to use as traditional fiat currencies. 

That’s how we intend to design our platform moving forward and continue bridging the gap between cryptocurrency enthusiasts and the everyday consumer, making crypto payments a much bigger, integral part of the global economy.

From our vision stems our mission, which is to provide a robust, user-friendly platform that enables businesses and individuals to embrace the vast potential of cryptocurrency payment rails. Judging from CoinGate’s annual performance report, we are going in the right direction.

Our yearly order count since 2016. Find more information in our annual 2023 cryptocurrency payment performance report.

Yet, further simplifying the process of accepting and making crypto payments remains crucial, as we aim to ensure that absolutely everyone can benefit from the flexibility, security, and efficiency we’re able to offer.

The trick is to clearly understand our objectives by setting clear and achievable goals. By prioritizing the tasks that have the most significant impact, we can make the best use of our time and resources. 

Ultimately, keeping our eyes on the prize and measuring our success will allow us to achieve our targets and take pride in our collective achievements as we go.

By fostering an environment where creativity thrives and fresh ideas are always welcome, this passionate team can certainly meet and exceed the expectations of our users and partners. After all, we’re no strangers to pushing the boundaries of what’s possible, and it shows.

Moments from CoinGate Summer Party!

Eventually, we believe cryptocurrency payments will be as common as credit cards, and we intend to stand firm and lead the industry to this inevitable conclusion. 

We are and always will be one of the pioneers of seamless, secure, and innovative crypto payment solutions for all.

A Message From Our CEO

As mentioned in the intro, the evolution of CoinGate is marked by more than just a brand refresh. The company’s maturity has also been signified by the welcoming of the new CEO to lead the company into its next chapter!

With that said, it’s our pleasure to introduce you to CoinGate’s new Chief Executive Officer, Vilius Semėnas

vilius semenas

Worth noting that Vilius is not an entirely new face around CoinGate; having been part of our journey in the early years, his return as a CEO is a perfect opportunity to refresh our perspective, consolidate around new goals, and take a tremendous step forward towards solidifying our ambitious plans for the future.

Returning to CoinGate, Vilius carries with him a wealth of experience and insights. Having once spearheaded our own commercial strategies, he’s back with a treasure trove of knowledge from the fintech frontier, to lead the company through its next phase of growth in the fast-evolving digital payments landscape. 

Here’s a short message from our new CEO:

Having been part of CoinGate’s journey in its early days, returning to the company feels like coming home. Over the past five years, I have watched from afar as the team has grown, matured and achieved some remarkable milestones in the crypto payments space. Now, I am excited to lead the team forward into a new chapter of growth as we look to strengthen the core merchant business and expand the CoinGate brand into a broader crypto commerce platform with multiple new products and features.

Vilius Semėnas.

We’d also like to take a moment to express our sincere appreciation to Justas Paulius, our former CEO, for his nearly decade-long commitment and unwavering dedication to CoinGate. Through the highs and lows of our journey, Justas’s expertise and contributions have been invaluable. We are deeply grateful for his leadership and the solid foundation he has built, which will continue to make a difference moving forward.

Stay tuned for what comes next; we’re just getting started! Or go one step further and register your account.

Written by:

Vilius Barbaravičius

Vilius is a seasoned copywriter and bitcoin enthusiast specializing in blockchain and cryptocurrency topics. He's been with CoinGate since 2018, writing blogs, social media content, sales materials, newsletters, FAQs, and more. He's relentless in pursuing knowledge and a better understanding of the crypto industry, which helps him create meaningful and engaging content every day.