Dominyka is a Copywriter at CoinGate. During her career as a copywriter, journalist, and communication specialist, she had the opportunity to handle a wide range of topics, from human rights to lifestyle articles, technology, and now crypto. She sees the importance of new technologies spread and a need for educational and usable content.

Vilius is a seasoned copywriter and bitcoin enthusiast specializing in blockchain and cryptocurrency topics. He's been with CoinGate since 2018, writing blogs, social media content, sales materials, newsletters, FAQs, and more. He's relentless in pursuing knowledge and a better understanding of the crypto industry, which helps him create meaningful and engaging content every day.

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We’re happy to announce our next big development which should be great news for merchants and shoppers alike!&nbsp;



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-1024x530.png" alt="binance smart chain and polygon on coingate" class="wp-image-6632" srcset="https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/6fd94de2-binance_chain_polygon_live_blog.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<a href="https://www.bnbchain.org/en" target="_blank" rel="noreferrer noopener">Binance Smart Chain</a> (BSC) and <a href="https://polygon.technology/" target="_blank" rel="noreferrer noopener">Polygon</a> (MATIC) are now added to the CoinGate invoice as network options for several coins. Both networks are enabled for CoinGate merchants by default.&nbsp;



First off, the addition of BSC support is a significant move that will benefit our merchants greatly and provide more means of payment to shoppers.



With cross-chain compatibility, lower gas fees, and faster block times, BSC will be a highly attractive network for anyone looking to spend cryptocurrencies at our <a href="https://coingate.com/stores" target="_blank" rel="noreferrer noopener">merchant stores</a>. Newly added BSC network supports BNB, BUSD, USDC, USDT and DAI payments.



The significance of Polygon (MATIC) Layer 2 implementation to our payment processing services is also major.&nbsp;



By integrating the Polygon network together with its native token MATIC, we invite shoppers to take advantage of this technology and benefit from its efficiency and cost-effectiveness when making payments through CoinGate invoices with ERC20 tokens. 



As a result of integration, Polygon network allows for MATIC, WBTC, USDC, USDT, BNB, BUSD and DAI payments.



To remind you, the Layer 2 solution is built on top of an Ethereum-compatible blockchain. It is designed to increase transaction speeds while reducing the cost of transactions.&nbsp;



Since it offers near-instant payments and improved scalability, it’s a no-brainer to have this technology do its magic for ERC20 tokens on our payment solution. The same goes for the BSC network and BEP20 tokens that go with it.&nbsp;



Also, more updates of such nature are coming soon. Keep an eye on it!

We’re happy to announce our next big development which should be great news for merchants and shoppers alike!&nbsp; Binance Smart Chain (BSC) and Polygon (MATIC) are now added to the CoinGate invoice as network options for several coins. Both networks are enabled for CoinGate merchants by default.&nbsp; First off, the addition of BSC support is [&hellip;]

Binance Smart Chain (BSC) & Polygon Payments Now Live

Every person that spends time online leaves a digital footprint. However, the Internet is a dangerous place full of traps aimed to get access to people’s data, identities and finances, so a digital footprint might quickly become a liability. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-1024x530.png" alt="surfshark case study" class="wp-image-6614" srcset="https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/8d27f9aa-surfshark_casestudy_blog.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Rightfully so, the security of online devices and rights (or means) to retain privacy remain crucial topics in today’s world that seem to never run out of steam.&nbsp;



The growing awareness of online dangers did not deter people from using the Internet but certainly made them a lot more careful and considerate when it comes to staying safe from hacking, tracking, phishing and even targeted advertising.&nbsp;



The most common safety practices used today include using anti-malware software, private search engines, browsing the Internet with the TOR network, having an alert system that identifies data leaks, and also safeguarding data and privacy behind a VPN service.



Coincidentally, people who care about their privacy also often prefer to transact in Bitcoin or other cryptocurrencies whenever possible. This unusual preference creates a tremendous opportunity for any IT company to capitalize on the opportunity by providing alternative means of payment, and especially if a business provides privacy-enhancing services.



<h2>How can Bitcoin help with retaining privacy online?</h2>



Bitcoin payments can help with privacy issues for anyone because paying in Bitcoin allows customers to make transactions without providing any personally identifiable information. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-1024x530.png" alt="bitcoin anonymous payments" class="wp-image-6615" srcset="https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/77ff24c0-surfshark-casestudy-image-blog_01.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



With traditional payment methods, a customer’s name, address, and other personal information is typically attached to their transactions. This can make it easier for malicious actors to track their spending habits and potentially even steal their identity or financial information.



With Bitcoin payments, on the other hand, the customer only discloses a unique Bitcoin address, which is a string of letters and numbers that can be generated on a wallet app or website. This address can be used to send and receive Bitcoin without necessarily revealing any personal information. The same goes for most other cryptocurrencies.



Overall, the anonymity and security of Bitcoin payments makes them a good option for customers who want to go an extra mile to protect their personal information and keep their financial activities private from prying eyes.&nbsp;



The growing demand for unlikely payment methods also creates a strong incentive for certain businesses to adapt cryptocurrency payments and serve this somewhat niche clientele. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-1024x530.png" alt="anonymity in crypto" class="wp-image-6616" srcset="https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/638b8b9e-surfshark-casestudy-image-blog_02.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



At least that’s the line of thinking at <a href="https://surfshark.com/" target="_blank" rel="noreferrer noopener">Surfshark</a>, the TOP 3 VPNs in the world that offers humanized security solutions, where a Financial Analyst, Donatas Strazdas, identified a certain type of customer who values the ability to pay with digital assets more than anything else: 



“There are groups of customers who cannot imagine their lives without privacy solutions. Such customers are particularly serious about the information trail they leave on the Internet, so paying with cryptocurrencies is almost the only acceptable way to pay.”



Worth noting that enhanced privacy is not the only reason many people choose to pay with Bitcoin as, in general, it’s getting widely popular as a monetary network–enough to significantly contribute to the success of a business.



<h2>Taking advantage of Bitcoin’s growing popularity</h2>



The significance of Bitcoin as a payment method skyrocketed over the past few years.&nbsp;



Today, according to on-chain data, Bitcoin has already become the dominant global monetary network: it was used to transfer more than $14 trillion in value by October 2022 alone, a staggering x7 more than two years prior, also surpassing VISA network’s annual transfer value. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-1024x530.png" alt="growing bitcoin transfer value" class="wp-image-6618" srcset="https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/af4f3f55-surfshark-casestudy-image-blog_04.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



This particular trend doesn’t seem to have an ending in sight. As of July 2022, according to a <a href="https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology/us-cons-merchant-getting-ready-for-crypto.pdf" target="_blank" rel="noreferrer noopener">survey</a> conducted by Deloitte, 75% of US retailers plan to accept Bitcoin and other crypto payments within 2 years. Meanwhile, 85% of US retailers give high priority to enabling Bitcoin payments, as 83% of retailers expect consumer interest in digital currencies to increase over the next year.



It’s evident that more and more people find Bitcoin useful for everyday payments, and, keeping in mind the recent developments concerning Lightning Network, it’s unlikely that the growth in Bitcoin adoption will slow down in the coming years.&nbsp;



As previously mentioned, the overall intent of retailers suggests this is the best time for IT service providers, such as VPNs, hosting providers and similar, to step in and satisfy the growing demand by providing means of payment for their services to people that want or need it.&nbsp;



That includes those that seek more privacy or simply do not have access to a banking system to purchase these services–in other words, a segment of people that are most likely to become paying customers.



On top of it, the act of accepting Bitcoin and cryptocurrency payments brings other benefits to the table that contribute to a more efficient business operations, such as broader accessibility, lower fees, convenience of efficient transacting, and more.&nbsp;



Surfshark has been accepting cryptocurrency payments soon after its inception in 2018 up to this day, in that time producing results that should catch the eye of many forward-thinking businesses thinking of doing the same.



<h2>Role of innovative payment systems in the pursuit of excellence</h2>



In the case of Surfshark, the goal is to meet the highest quality standards demanded by customers, striving to be a versatile security solution that encompasses anti-malware software, private search engine, and data leak alert systems. But, to also become more accessible and inclusive, the solution was cryptocurrency payments.



“Some of our customers take care of their privacy on the Internet almost religiously, so paying with a decentralized and completely anonymous currency is one of the few acceptable ways to pay for services. To enable such users to use our product, we have decided to introduce cryptocurrency payments,” explained Donatas Strazdas.



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-1024x530.png" alt="surfshark accepts crypto" class="wp-image-6619" srcset="https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/cbcd192c-surfshark-casestudy-image-blog_05.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Donatas also notes that a wide selection of coins is as important as speed, security, accessibility and convenience of services. However, these require an infrastructure that needs lots of time and resources to build, which is why instead a payment processor CoinGate was chosen to undertake the task.&nbsp;



Results of integrating cryptocurrency payments were positive on both Surfshark’s revenue and customer growth, and received some great responses from customers.&nbsp;



Notably, the implementation itself was fast and hassle-free due to well-kept documentation.&nbsp;



Donatas elaborates on the fact, saying that “in such a process, the supplier’s solution integration instructions become very important. We can only be glad that CoinGate paid a lot of attention to this and provided clear documentation that ensured that the process of implementing crypto payments was fast and smooth.”



<h2>Summary</h2>



We’ve discussed the importance of online privacy and how Bitcoin can help with that.&nbsp;



It is apparent that people who are concerned about their online privacy often prefer to use Bitcoin or other cryptocurrencies for transactions because they allow users to make payments without providing personally identifiable information. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-1024x530.png" alt="privacy with crypto" class="wp-image-6620" srcset="https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/e06a9c9b-surfshark-casestudy-image-blog_03.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



This anonymity and security make Bitcoin and crypto payments a good option for people who want to protect their personal information and keep their financial activities private. In addition, the unbanked population also gets access to the services, bringing in more customers from around the world.



Overall, Bitcoin’s growing relevance has created opportunities for IT service providers like Surfshark to make their services more accessible to a wider audience, which turned out to be a right decision to make.

Learn how Bitcoin and other cryptocurrencies can help attract customers who value their privacy or don't have access to banking services.

Leveraging Crypto to Serve the Privacy-Conscious & Unbanked | CoinGate

Leveraging Crypto to Serve the Privacy-Conscious & Unbanked

In this day and age, being fast and efficient can make a meaningful difference between the success and failure of a business. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-1024x530.png" alt="cherry servers crypto case study" class="wp-image-6605" srcset="https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/41be0733-cherryservers_casestudy_blog.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



It’s especially true for companies that sell digital services to people all across the globe.&nbsp;



As such, being able to accept customers’ money and provide services without being staggered by slow or limited payment networks is a crucial piece of the puzzle for every business striving to become a dominant force in its respective industry.



<a href="https://www.cherryservers.com/" target="_blank" rel="noreferrer noopener">Cherry Servers</a>, a company that provides dedicated and virtual server rental services globally, cooperates with individuals and legal entities from 140 countries. The problem is that when such a prominent company provides services worldwide, having one or two popular payment options is enough to cater to everybody, and certainly not the unbanked population. 



So the question is, how can a company provide the same level of accessibility to its services for people that don’t have a credit card or a bank account?&nbsp;



Cherry Servers’ solution has been simple yet proven to be quite effective – the addition of cryptocurrency payment methods to their store’s checkout.&nbsp;



<h2>Reaching the unbanked</h2>



On the 20th of January, 2022, the Brookings Africa Growth Initiative (AGI) presented its annual <a href="https://www.brookings.edu/research/foresight-africa-2022/" target="_blank" rel="noreferrer noopener">Foresight Africa report</a>, exploring key priorities for the region to focus on in the coming year. 



It suggests that from 2020 to 2021, the continent has seen a 1,200% increase in cryptocurrency use for making payments with no signs of slowing down. As a result, Kenya, South Africa, and Nigeria sit among the top 10 countries that utilize cryptocurrencies to obtain goods and services.



Coincidentally, Africa is the continent where a large portion of the population is unbanked. The only way to reach these potential customers is by allowing them to spend their crypto assets.&nbsp;



According to Dovilė Minkevičienė, a Customer Success Lead at Cherry Servers, “cryptocurrencies are one of the universal payment methods, the availability of which often simplifies the provision of services”.



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-1024x530.png" alt="" class="wp-image-6606" srcset="https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/7b86b78c-cherryservers-casestudy-image-blog_01.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



And it truly is – by employing CoinGate payment processing services, Cherry Servers are able to accept +70 cryptocurrencies from anywhere in the world without waiting for days for payments to clear.



CoinGate payment gateway is also equipped with a full-fledged refund system, notifications, order tracking, accounting, account management, subscriber list building, email billing, and other helpful tools, which makes collecting crypto payments way less of a daunting process.&nbsp;



<h2>Anonymity as a unique selling point</h2>



Additionally, some customers are not willing to spend money online unless certain conditions are met. While the most prominent conditions are fast and borderless payments, buyer anonymity sometimes plays a significant role in customers’ decision-making.&nbsp;



However, most online shops ask for things like your name, address, email address, and credit card number before allowing you to make a payment, which certainly does not satisfy those who have compelling reasons to stay unidentified. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-1024x530.png" alt="" class="wp-image-6607" srcset="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_02.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



It could be a website owner, a system engineer, a public-sensitive business entity, or anyone else that is heavily incentivized to share as little personal information as possible to avoid consequences of any potential 3rd party data leaks.&nbsp;



Whatever the reasons for staying anonymous might be, remaining completely invisible online is both a right and an option that every person should have.&nbsp;



Since not all merchants offer anonymity, their competitors have an opportunity to leverage it by presenting anonymous payment methods as a unique selling point.



<h2>Anonymous payments achieved through cryptocurrency transactions</h2>



One way to create anonymous payment rails is by accepting Bitcoin or other cryptocurrencies for payments, as the customer’s name, email, or IP address is not recorded on the blockchain. Still, one might argue that cryptocurrency transactions are not entirely anonymous but rather pseudonymous, and that would be true.&nbsp;



Theoretically, you can create a new Bitcoin wallet and use it to send or receive payments anonymously without any risk of exposing your identity. However, if bitcoin is converted to fiat currency at any time, there aren’t many ways to bypass identity verification at the exchange points.



In other words, selling Bitcoin or other coins for fiat currency won’t be easy without exposing yourself. But that’s rarely a concern for crypto users who exclusively use crypto for online purchases. 



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-1024x530.png" alt="" class="wp-image-6609" srcset="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_03.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Concerns might arise if a wallet address is made possible to be linked to a real person’s identity through social media, forums, personal websites, or other forms of an online presence.&nbsp;



But, as long as a person doesn’t share his wallet address publicly and does not exchange cryptocurrencies for fiat currencies, retaining anonymity is entirely possible, and cryptocurrency users surely know how to take advantage of it.



<h3>Who seeks anonymity?&nbsp;</h3>



According to CoinGate’s data, which closely matches several research efforts conducted over the past several years by other entities, VPN, web hosting, and virtual server rentals are industries that have the most consumers who are willing to pay with cryptocurrencies and, in general, seek anonymity more often.



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-1024x530.png" alt="" class="wp-image-6608" srcset="https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/a5aa4161-cherryservers-casestudy-image-blog_04.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Coincidentally but not surprisingly, these industries are way ahead of others in adopting cryptocurrency payment methods for this exact reason.&nbsp;



By allowing customers to pay with cryptocurrencies, two things happen:



<ol><li>Customers don’t have to disclose their personal info, and, in turn, companies do not have to collect (and thus protect) as much information on them;</li></ol>



<ol start="2"><li>More customers worldwide are keen to order the product or service when presented with more preferable payment methods, bringing in more sales as a result.</li></ol>



With cryptocurrency payments, Cherry Servers can provide services to the remote corners of the world while, at the same time, attracting and even retaining the most selective customers.



<h2>Cherry Servers crypto experiment results</h2>



Cherry Servers started accepting crypto payments via the CoinGate payment gateway in May of 2019 and continues to do so to this day. According to the CEO of Cherry Servers, Vaidas Rutkauskas, “accepting crypto payments is one of the most successful business decisions”.



<figure class="wp-block-image size-large is-style-default"><img loading="lazy" width="1024" height="530" src="https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-1024x530.png" alt="" class="wp-image-6610" srcset="https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-1024x530.png 1024w, https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-300x155.png 300w, https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-150x78.png 150w, https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-768x397.png 768w, https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05-1536x794.png 1536w, https://wp-blog-assets.coingate.com/2023/02/48b302db-cherryservers-casestudy-image-blog_05.png 1856w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



Even though the CEO emphasizes the possibility of converting coins into Euros and the effortless transfer of collected funds to a bank account as the most pleasing thing about using a payment gateway, the customer’s ability to perform anonymous transactions is what actually encouraged many new people to try Cherry Servers services.&nbsp;



“We have integrated crypto payments based on our customer needs – most of them prefer paying with crypto,” explains Vaidas, adding that “customers were happy with the innovation, and we were excited about the opportunity to offer our services to an even wider range of customers. Currently, crypto payments take up a large part of our basket, and consistent growth is observed.”



A year after implementing crypto payments, Cherry Servers witnessed around 10% growth in crypto payments volume. A slower but steady growth continues until this day.



<h2>Even more ways to utilize cryptocurrency payments</h2>



The success of Cherry Servers business heavily depends on the advancement of technological solutions and the diversity of the service basket to meet the requirements of different projects.&nbsp;



However, besides anonymity, speed is no less important – swift service provisioning and fast payments also make a huge difference, and that’s where payment gateways like CoinGate make themselves notably helpful.&nbsp;



There are many other ways a company can utilize cryptocurrency payment processing services and take advantage of many tools that help navigate the growing crypto markets. <a href="https://coingate.com/blog/post/how-to-accept-bitcoin-payments" target="_blank" rel="noreferrer noopener">Learn more</a>.

See how Cherry Servers adopted crypto payments to become more efficient.

Leveraging Crypto to Serve the Privacy-Conscious & Unbanked

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