Ghost Galerie: “Crypto Unlocks New Opportunities for Art Investors”

Ghost Galerie has built its reputation by celebrating iconic artists from the transformative New York art scene of the 1980s. 

Through curated exhibitions, the gallery creates a space where the past meets the present and inspires new forms of artistic expression.

In pursuit of connecting with a new generation of art enthusiasts while meeting the evolving demands of its clientele, Ghost Galerie recently adopted cryptocurrency payments.

This case study explores their journey, highlighting their motivation, the ease of integrating CoinGate’s platform, and the opportunities unlocked by embracing blockchain-powered payments.

The Motivation: Why Crypto?

In recent years, Ghost Galerie observed growing interest from clients eager to use cryptocurrency for art purchases. These demands, which began surfacing in 2022, prompted the gallery to explore a solution that aligned with its vision of innovation and client satisfaction.

“After several demands since 2022/2023, we started to think of a proper solution in order to satisfy this pool of clients,” shared Stéphane Miquel, CEO of Ghost Galerie. “The key was to understand this demand and find a proper partner.”

Partnering with CoinGate offered the gallery a seamless way to integrate crypto payments while ensuring trust and ease of use for both its team and its clients. “CoinGate stood out as an ideal partner due to its convenient integration and reputation as a European leader in crypto payments,” Miquel explained.

Smooth and Intuitive Start

Ghost Galerie’s transition to cryptocurrency payments was straightforward. Our platform guided the team through the setup process with user-friendly tools designed for efficient back-office operations. 

A standout service, the invoicing system, proved invaluable in simplifying the complex taxation environment in France and Europe overall.

“It was pretty easy to integrate crypto payments, especially through CoinGate,” Miquel noted. “The platform itself is ergonomic and guides us very well through the different steps of the sale. It’s also well-designed for our back-office team with the invoice facility.”

The invoicing functionality was particularly appreciated. “The billing part of the CoinGate solution is, in my opinion, the main strength. It helped us navigate the process in a period where taxation laws are evolving fast in France and Europe,” Miquel added.

At CoinGate, the invoicing system, or billing, is available both via the API and account dashboard.

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Thinking of accepting crypto payments in your line of work? Consider creating a CoinGate account. 

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Customer Reactions Were Positive

While the gallery’s official announcement about crypto payments is forthcoming, early feedback from clients has been overwhelmingly positive.

“The response from our collectors who wish to use this solution has been great,” Miquel shared. “We’ve had multiple enthusiastic reactions from daily crypto users. Even beginners, initially hesitant, were reassured when they saw CoinGate’s platform and its status as a trusted European leader.”

This proactive step has not only bolstered client trust but also positioned Ghost Galerie as a modern, adaptable business catering to a crypto-friendly audience.

The Advantages of Flexible Investment Options

For Ghost Galerie, accepting cryptocurrency is more than a payment method. It became a gateway to a new era of art investment. By embracing crypto, the gallery anticipates reaching a broader, younger demographic keen on blending art with innovative financial tools.

“Some of our clients have shared a strong interest in paying with crypto,” Miquel explained. “They mostly want to convert some of their crypto earnings into tangible artworks and treat themselves.”

Key advantages include:

• Attracting Crypto-Savvy Clients: The gallery has drawn interest from collectors who view crypto as a means to diversify their portfolios with tangible assets like art.
• Future-Proofing Payments: “We expect cryptocurrency payments to open a new path to next-generation art investment and decentralized clients,” said Miquel. With expectations of 10–20% of transactions being conducted in crypto in the coming years, the gallery is strategically positioning itself to tap into this growing trend.
• Enhanced Client Experience: Transparent, easy-to-navigate payment processes reassure both seasoned and first-time crypto users.

Marketing the Future by Educating and Empowering Clients

Ghost Galerie incorporates cryptocurrency payment options across its website and during client interactions, ensuring visibility and accessibility. A dedicated landing page provides detailed information, streamlining the experience for potential buyers.

“We propose the solution directly on our website, and a landing page is also available to reach those who would like to buy art with crypto,” Miquel shared. “We also discuss it before any transactions and during meetings with investment clients.”

By embedding crypto into their client communication, Ghost Galerie is normalizing a payment method that some buyers initially found intimidating. Their transparency and dedication to educating clients ensure a smooth transition for all.

Expectations for the Future

Though still in its early stages, Ghost Galerie’s foray into cryptocurrency payments is brimming with potential. The gallery envisions crypto unlocking a new generation of art investors, seamlessly merging the artistic and decentralized worlds.

“We believe there is a wide audience that could be interested in art through a new crypto payment solution,” Miquel emphasized. This optimism underscores their commitment to embracing technological shifts while preserving their dedication to celebrating iconic art.

Ghost Galerie’s collaboration with CoinGate demonstrates how businesses can embrace innovative solutions to meet client demands and expand their horizons. 

By integrating cryptocurrency payments, the gallery is responding to a trend and, at the same time, leading the way in redefining how art and technology intersect.

For art collectors and crypto enthusiasts alike, Ghost Galerie shows how tradition and modernity can coalesce into a vibrant, enriching future.

You, too, can use cryptocurrency payments for the benefit of your business. Start by creating an account with CoinGate.