How MoreMins Boosted Crypto Payments to 10% of Transactions

While competing in the telecommunications industry, MoreMins eventually faced the challenge of standing out in a crowded market. 

Founded in 2015, this UK-based global digital Mobile Virtual Network Operator (MVNO) was already making waves with its innovative mobile app, offering users multiple local and international phone numbers, low-cost eSIM data plans, and affordable international calls—all without physical SIM cards or roaming charges.

However, at the time, MoreMins noticed that privacy was becoming an increasing concern for their customers and, to stand out, actions needed to be taken. 

In this case study, we explore how MoreMins successfully integrated cryptocurrency payments with CoinGate, and how this strategic move helped them stand out in a competitive, privacy-focused telecom market.

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Key takeaways:

• 10% of all MoreMins’ transactions are now made using cryptocurrency, with Bitcoin alone accounting for 1 in 3 of these payments.
• The volume of cryptocurrency payments at MoreMins has been doubling each year.
• CoinGate’s promotion efforts brought more than 3,300 leads and 1,100 paying customers to MoreMins through blogging.

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Interested in accepting crypto payments in your business? Register for a CoinGate account or find more case studies about crypto payments like this here.

Challenge: Standing Out in a Privacy-Focused Telecom Market

When MoreMins noticed that privacy was becoming an increasing concern for customers, they realized they needed a way to further differentiate its services while enhancing customer privacy. 

Additionally, they recognized the growing demand from privacy-conscious consumers that expressed a preference to make purchases using cryptocurrency. 

The challenge was clear: how could MoreMins integrate cryptocurrency payments in a way that aligned with their privacy-first approach and appealed to a new segment of users?

Solution: Integration of Cryptocurrency Payments 

To address this challenge, MoreMins turned to CoinGate. 

The decision to integrate cryptocurrency payments was not just about staying ahead of competitors but also about reinforcing the privacy that MoreMins’ customers valued.

“Starting to accept cryptocurrency payments for our privacy-oriented services was the logical next step,” explains Andrius Butvilas, Founder and CEO of MoreMins. “By allowing them to purchase telecommunications services with higher anonymity using the various cryptocurrencies accepted by the CoinGate payment gateway, we further enhance customers’ privacy.”

CoinGate’s platform offered exactly what MoreMins needed: a secure, EU-compliant gateway that supported multiple cryptocurrencies and provided an easy integration process. 

With CoinGate’s help, MoreMins was able to quickly and smoothly introduce cryptocurrency payments to their customers. “The integration was quick and smooth and works stable for a second year now,” says Andrius, reflecting on the seamless onboarding experience. 

This move allowed users to purchase MoreMins’ services with more anonymity, thereby enhancing the privacy features that were already central to their offerings.

Moreover, MoreMins committed to treating cryptocurrency customers with the same level of care as all other clients. This included offering refunds in cryptocurrency, a rare and valuable feature provided by CoinGate that reinforced their dedication to customer satisfaction. “We even make refunds in cryptocurrencies for unsatisfied customers,” notes Andrius.

Boosting Payments with Proactive Communication and Joint Marketing Efforts

To ensure their customers were aware of the new payment option, MoreMins employed a strategic marketing approach. 

They informed customers via email notifications, in-app messages, and by creating a dedicated landing page that clearly outlined how to pay using cryptocurrencies. 

This proactive communication ensured a smooth transition and quick adoption among their user base, as well as boosted the discoverability of this payment option.

CoinGate also played a role in this success by not only providing crypto payment rails but also actively promoting MoreMins through our own channels. 

As a result, in just over a year, CoinGate generated 3,300 leads and 1,100 paying customers for MoreMins through organic traffic from CoinGate’s blog, which demonstrates that setting up crypto payments can lead to valuable benefits beyond initial expectations.

Results: Increased Customer Loyalty and Revenue Growth

The results were immediate and impressive. Cryptocurrency payments opened up a new segment of loyal customers who were not only enthusiastic about using MoreMins’ services but also appreciated the ease and anonymity of the payment process.

“Cryptocurrency users are a separate segment for us, and we were pleasantly surprised by the rapid growth of cryptocurrency settlements,” Andrius remarks. 

This new payment option quickly attracted a dedicated segment of cryptocurrency users, contributing to a steady growth in revenue. Cryptocurrency transactions now account for over 10% of MoreMins’ total payments, with the amount doubling since last year. 

Moreover, the reliable partnership with CoinGate has ensured that MoreMins can continue to provide top-notch service to all their customers, including those who choose to pay with cryptocurrency. “With settlement amounts doubling every year, trust and reliability become a very important factor,” emphasizes Andrius. 

MoreMins customers show a diverse preference for cryptocurrencies, with Bitcoin (BTC) leading the way at 32% of transactions. 

Other popular choices include Tether (USDT) at 23.2%, Tron (TRX) at 11.2%, Ethereum (ETH) at 8.8%, and Litecoin (LTC) at 8.1%, while the remaining 16.7% of payments are made with a variety of other cryptocurrencies

Embracing Innovation to Stay Ahead

By integrating cryptocurrency payments through CoinGate, MoreMins not only met the growing demand for privacy-focused payment options but also positioned themselves as a forward-thinking leader in the telecom industry. 

The experience has demonstrated that embracing new technologies can yield substantial benefits, both in terms of customer satisfaction and business growth.

For other businesses considering the leap into cryptocurrency payments, MoreMins’ experience serves as a powerful testament to the potential rewards. “If a business is innovative and not afraid to experiment, it is definitely worth introducing the acceptance of cryptocurrency payments via CoinGate,” advises Andrius.

There are numerous success stories related to adopting crypto payments. 

Take hosting provider Cherry Servers, for instance—cryptocurrencies offer alternative payment methods, simplifying service access for customers. 

Similarly, cybersecurity company Surfshark integrated crypto payments back in 2018 to help customers enhance their online privacy, providing an option to leave a smaller digital footprint.

Ondato, a KYC compliance platform, saw the convenience and simplicity of cryptocurrencies, resulting in 1% of their clients opting for crypto as their payment method of choice.

Be sure to sign up for a CoinGate account and start exploring opportunities that crypto payments provide.