How to Promote Crypto Payment Option on Social Media and Beyond

Accepting crypto is a smart move. It gives your customers more choice, helps you tap into a global audience, and reduces some of the pain points of traditional payments. 

But here’s the catch — if no one knows you offer it, very few will use it.

For many businesses, especially those new to the crypto space, the idea of promoting this feature can feel overwhelming. You don’t need to overhaul your brand or chase crypto hype. Just a few well-placed updates across your online channels can go a long way.

In this article, we’ll show you how other businesses — from VPN providers to telecom companies — are promoting their crypto payment options in a clear, down-to-earth way. 

We’ll briefly cover how to talk about it on social media, where crypto communities hang out, and how to gradually build awareness without stretching your marketing team.

Choosing the Right Platforms

Crypto users don’t all hang out in one place. Some scroll through Twitter (or X), others live on Reddit, and many chat in Telegram groups. The key isn’t to be everywhere — it’s to show up where it makes sense for your business.

For example, if you already post on LinkedIn, that’s a great place to start. A simple post explaining that your business now accepts crypto — and why you made that decision — can go a long way. 

Reddit and Telegram work best if you’re comfortable engaging with communities more directly. Many local crypto groups welcome business updates, as long as they’re relevant and respectful. 

How to Make the Announcement

Your announcement doesn’t need to be flashy. In fact, it’s often better when it’s simple and honest.

A straightforward message like “We now accept Bitcoin, Ethereum, and other popular cryptocurrencies through CoinGate” works well. Add a few words about why: “to make payments easier for our global customers,” or “to offer more secure, faster payment options.”

Where you share this message depends on your business and audience:

• On LinkedIn, keep it professional and focus on the business value.
• On Instagram or Facebook, visuals help — even something as simple as a product photo with “Crypto Accepted Here” in the caption.
• On Twitter, plain mentions of Bitcoin or crypto can help you reach new eyes (no hashtags needed, as per Elon Musk).
• In Telegram or Discord, share it conversationally, as you would with regular users.

What matters most is consistency. If your audience hears the news in one place — but doesn’t see it at checkout, or can’t find the details on your website — they might move on. Make sure you’ve updated your FAQ, payment pages, and any relevant customer support info, so the message is backed up wherever people look.

Learning from Other Businesses

Let’s return to a few examples to see how this plays out in real life.

NordVPN accepted crypto to support users who care about privacy. They didn’t shout it from the rooftops — just a social media post, a joint AMA with CoinGate, and clear visibility on their checkout page. Over time, crypto payments trickled in from more than 170 countries. Learn more about NordVPN’s experience with crypto.

MoreMins, a UK-based telecom provider, notified their users through email, in-app messages, and a landing page. Then they worked with CoinGate to get featured in a blog post and some social media shoutouts. This led to thousands of referral visits and new crypto-paying customers and 10% of their transactions are now in crypto. Here’s the full story.

ProxyScrape, a service for developers, leaned on its product-market fit. Their users already understood crypto, so they didn’t need to do much promotion. Just making crypto visible as a payment option was enough. Today, one in three of their payments comes in crypto. Here’s their success story.

These stories all have something in common: crypto adoption was supported by small, thoughtful actions, not huge marketing pushes.

A Few More Ways to Build Momentum

Once your initial announcement is live, you can build on it in light-touch ways:

• Run a short promotion: offer a small discount for crypto payments for a week.
• Join conversations when crypto is trending.
• Partner with a niche influencer or blogger who matches your audience. If you sell VPNs, for instance, a YouTuber who covers online privacy might be the perfect fit.
• Host a low-effort AMA on Reddit or Telegram to answer questions and share your thoughts about accepting crypto.

The crypto community appreciates businesses that are genuinely open to the space — not just those chasing headlines. So keep the tone honest, and focus on how you’re improving the experience for your customers.

Tracking What Works

Marketing always comes back to results. Thankfully, most crypto payment platforms — including CoinGate — give you clear data on how crypto sales are performing.

In addition, keep an eye on:

• Website traffic from social media (using UTM links where possible)
• The number of times your announcement post is shared or clicked
• Inbound messages or questions about crypto payments
• Feedback from your support team (“Are customers asking about crypto?”)

If you see an increase in crypto payments, even if small, it’s a sign your message is getting through. Over time, you can decide whether to lean in more — or simply keep things ticking along.

Final Thoughts

Promoting your crypto payment option doesn’t have to be complicated. A few clear announcements, a visible checkout experience, and a willingness to show up where crypto users already are — that’s enough to start seeing traction.

CoinGate merchants who’ve done this well didn’t rely on big campaigns. They focused on communicating clearly, sharing their story, and letting the crypto community find them. Content marketing is another key pillar of success.

Crypto users are looking for businesses like yours. Make sure they know where to find you.