Using Content Marketing to Drive More Crypto Payments

Content marketing can be one of the most powerful tools to promote cryptocurrency payments for your business. 

Why? Because content is king when it comes to educating customers and building trust – especially in the relatively new realm of crypto. 

Many potential buyers may be crypto-curious but hesitant, held back by lack of knowledge or confidence. By creating and sharing valuable content, you demystify crypto payments and position your business as a helpful authority. 

The result: more informed customers who are comfortable paying with crypto, and more of them finding you via search and word of mouth. In fact, industry research shows content marketing can generate 3× more leads than traditional advertising at 62% lower cost. 

And in the crypto space specifically, closing the knowledge gap is crucial – a lack of awareness has been slowing adoption, and educational content is a proven way to improve understanding. 

In this article, we’ll explore how European businesses can leverage content marketing to attract and educate crypto-paying customers, with practical content ideas, real examples, and distribution tips to maximize your reach.

Why Content Marketing Accelerates Crypto Payment Adoption

The rise of crypto has created a new segment of digital-savvy customers, but many still have questions about using crypto in real transactions. This is where content marketing shines. 

By publishing informative, relevant content, you can address common questions and concerns upfront – turning confusion into confidence. 

For example, a user might wonder: “Is paying with Bitcoin safe? How do I actually do it on this site?” A well-crafted blog post, guide, or FAQ on your website can answer these and remove fear of the unknown, making it far more likely the customer proceeds to checkout with crypto. 

Moreover, content improves your visibility: by targeting SEO keywords that crypto users search (e.g. “buy [product] with Bitcoin”), your business can rank in search results and attract ready-to-buy visitors . In short, content marketing not only educates your existing audience but also pulls in new crypto-savvy customers who are actively looking for places to spend their coins.

Real-world results back this up. CoinGate’s experience shows that merchants who embraced content marketing saw tangible growth in crypto payments. For instance, UK telecom company MoreMins shared its story through both its own site and our blog, helping crypto users discover them. 

As a result, 10% of all MoreMins’ transactions are now in cryptocurrency, with crypto payment volume doubling annually. 

Even more impressively, over the span of 2024 alone, our content promotions (like blog articles and case studies featuring the merchant) generated 3,300 leads and 1,100 new paying customers for MoreMins. This demonstrates that educational content doesn’t just inform – it converts interest into real transactions. 

Creating Content that Educates and Engages Crypto Customers

What types of content should you create to effectively attract crypto-paying customers? The short answer: any content that informs, inspires confidence, and highlights your crypto-friendly approach. 

Below are some high-impact content formats and how to leverage them in practice:

Educational Blog Posts & Articles

Regular blog posts are a natural starting point. Consider writing how-to guides, listicles, or thought leadership pieces related to crypto payments in your industry. 

For example, a travel company might publish “How to Book Flights with Bitcoin – Step by Step,” or an e-commerce store could post “Why We Decided to Accept Crypto (and What It Means for Our Customers).” 

Such content serves two purposes: it positions your brand as a forward-thinking leader, and it targets relevant search queries to bring in traffic. 

Focus on answering the practical questions your customers have about using crypto. Explain the benefits (speed, privacy, no foreign exchange fees, etc.) in plain language and use visuals or examples when possible. 

By addressing these topics openly, you build trust with readers who may be on the fence. Over time, some will return as paying customers because they see you genuinely understand and support the crypto community.

How-To Guides, FAQs and Tutorials

Beyond blog-style articles, create on-site resources that directly assist customers in using crypto at checkout. 

A dedicated FAQ section or “Pay with Crypto” guide can work wonders. This might include questions like “How do I pay with Bitcoin on our store?” with clear, step-by-step answers. The goal is to make the payment process feel easy. You can even show a short tutorial video or screenshots of the checkout flow. 

For instance, MoreMins developed a dedicated landing page explaining exactly how to pay with various cryptocurrencies on their platform. This kind of guide not only eased their existing users into trying crypto, but also boosted discoverability – new visitors searching for “MoreMins crypto payment” could find the page and get all the info they needed to proceed. 

Be sure to highlight security and simplicity: reassure users that, for example, they’ll be redirected to a secure CoinGate payment gateway to complete the payment, just as safely as using a card. Educational content like this turns curious visitors into confident buyers.

Success Stories and Case Studies

Nothing convinces people more than real-world proof. If your business has started to see positive results from accepting crypto, share that story! 

Create a case study or a blog post about your crypto journey: why you introduced crypto payments, how you implemented it, and what the outcomes have been. Include any compelling data or anecdotes – did crypto payments help you enter new markets or gain new customers? 

That’s exactly what many CoinGate merchants have done—turning their experiences into compelling case studies that showcase results, build credibility, and attract new customers:

• ProxyScrape reported that 33% of all transactions are now made in crypto.
• NordVPN expanded its reach to 176 countries after enabling crypto payments.
• Eldorado.gg added crypto and unlocked a new revenue stream from crypto-native gamers.
• Coinzilla streamlined operations by automating multi-crypto deposits and payouts.

These stories not only validate the business case for crypto—they also create marketing assets that live beyond a single campaign. 

Whether published on your own site, guest posted on industry blogs, or co-created with your payment processor, a case study can become a trusted piece of proof that sets your brand apart.

CoinGate frequently collaborates with merchants to produce and promote these case studies. It’s a mutual value exchange: you get featured in front of a global crypto audience, and CoinGate gets to showcase how real businesses succeed with crypto.

---

If you want to collaborate on a case study with us, contact our marketing team at marketing@coingate.com. 

---

Video Content and Visual Media

Don’t overlook the power of video and infographics in your content mix. Crypto concepts can sometimes be abstract, so a short explainer video can help break down how to use crypto on your site. 

For example, you might film a 1-minute walkthrough of someone selecting the crypto payment option at checkout and confirming an order. This can be embedded on your landing page or shared on social channels. 

Videos tend to increase engagement and can be repurposed (a tutorial video could double as a social media post). Infographics are another tool – think of a one-pager visual titled “5 Benefits of Paying with Crypto” or a flowchart of “How a Bitcoin Payment Works on Our Store”. 

Visual content is highly shareable and can reinforce the key points from your written posts in a more digestible format. It’s especially useful if you’re targeting a broad audience, as visuals can simplify complex ideas and capture attention quickly.

Dedicated Crypto Landing Pages

To tie it all together, consider creating a specific landing page on your website all about your cryptocurrency payment option. 

This page can serve as the central hub for crypto-related content – including benefits, how-tos, supported coins, and testimonials. 

Think of it as a “Crypto Payments Welcome” page for new visitors. Not only does this help with SEO (it could rank for searches like “[Your Business] Bitcoin” or “[Product] crypto payment”), but it’s also handy to link in marketing campaigns. 

You can send email announcements or ads pointing directly to this informative page. On the page, clarify which cryptocurrencies you accept, outline the checkout process, and reiterate why it’s good for the customer (e.g. lower fees, no chargebacks, fast international payments). 

Add a few quotes from happy crypto-paying customers if you have them. By having a polished landing page, you signal that you take crypto payments seriously and welcome those customers with open arms. 

Getting Your Crypto Content in Front of the Right Audience

Creating great content is only half the battle – you also need to distribute and promote it effectively so that your target audience actually sees it. Here are some proven content distribution strategies to drive crypto payment adoption:

Search Engine Optimization (SEO)

As noted earlier, optimize your content for the keywords crypto users might search. If you’ve written a blog post or guide like “How to Buy [Product] with Crypto,” ensure the title, headers, and meta description are clear and include those terms. 

Over time, this improves your ranking on Google for relevant searches, bringing in a steady stream of organic traffic interested in crypto payments. Given that 71% of B2B consumers start their research with a generic search (not a specific brand), showing up in those search results is crucial. 

Crypto directories and forums can also boost SEO – for example, getting listed on CoinGate’s Merchant Directory or referenced in “Who accepts Bitcoin” articles can create high-quality backlinks to your site. The easier it is to find your business when someone searches “crypto payments [industry]”, the more crypto customers you’ll attract.

Email Newsletters & Updates

Leverage your email list to spread the word about both your crypto payment option and the content you’ve created around it. 

When you first launch crypto payments, send a dedicated announcement email to all customers highlighting the new feature (and link to your how-to FAQ or landing page for details). Explain the benefits and invite them to try it. 

Many of your existing customers might be crypto owners who just didn’t know you accept it. Periodically, include a section in your regular newsletters like “Did you know we accept crypto?” with a one-line benefit or a short success story. 

For example, share a mini customer story: “Meet John – he purchased our product with Ethereum and loved the instant process, avoiding international bank fees.” This kind of snippet makes crypto payments relatable. 

You can even offer an exclusive promo to subscribers to encourage first-time use (e.g. “10% off if you pay with crypto this month” as a limited offer). Such incentives reward your loyal audience and nudge them to try crypto. In fact, CoinGate observed that once customers try crypto and find it easy, many become repeat crypto payers. 

Just ensure any promo is clearly communicated, and combine it with easy instructions so users have no friction in redeeming the offer.

Social Media Sharing

Tap into social channels to amplify your content’s reach. Crypto communities are very active on platforms like Twitter (X), Reddit, and LinkedIn. 

After publishing a new blog post or guide, share it across your social media profiles with a catchy teaser. Use relevant hashtags (#Bitcoin, #CryptoPayments, etc.) and consider tagging CoinGate or other crypto influencers to potentially reshare. 

The crypto crowd loves news about adoption – a tweet announcing “Now you can buy [Product] with Bitcoin!” can get shares and comments, extending your visibility. You might also repurpose content into bite-sized social posts: for instance, take a key stat from your case study (“33% of our customers now pay with crypto”) and turn it into a quick infographic or tweetable fact. 

Engage with any replies or questions you get; showing responsiveness builds community trust. Additionally, crypto forums and groups (like a relevant subreddit or Telegram group) can be great places to post your educational content – as long as you add value and follow each community’s self-promotion rules. The goal is to participate genuinely, not spam. 

When people see your brand actively helping others understand crypto, they’re more likely to visit your site and become customers.

Co-Marketing with CoinGate (and Other Partners)

Don’t underestimate the marketing boost your payment provider or industry partners can provide. CoinGate, for example, actively promotes its merchants’ success stories via its blog and social media. This kind of collaboration can dramatically expand your reach among crypto-savvy audiences. 

To leverage this, reach out to your crypto payment processor and offer to co-create content – perhaps a guest post, an interview, or a case study about your experience accepting crypto. It’s a win-win: you get exposure to their audience (often tens of thousands of readers looking for businesses that accept crypto), and they get fresh content showcasing a happy merchant. 

Even simpler, make sure your business is listed in any case studies or directories your processor maintains. Being featured as “Merchant of the Month” or in a tweet from CoinGate showcasing new merchants can send a surge of interest your way. 

Co-marketing might also mean partnering with non-crypto brands for content – e.g., writing a guest article for a fintech blog about how crypto payments enhanced your customer experience. The key is to share audiences with partners who have overlapping interests. Every new eyeball on your content is a potential new crypto-paying customer.

By implementing these content creation and distribution strategies, you effectively create a marketing engine for your crypto payment option. 

Educational content keeps working for you 24/7 – a well-ranked guide or a widely shared case study can continuously bring in traffic and conversions with little ongoing cost. You’ll not only increase awareness that your business accepts crypto, but also nurture visitors until they feel comfortable to make that first crypto purchase.

Turn Crypto Content into New Customers

As the crypto user base grows rapidly in Europe and beyond, businesses that invest in content marketing are poised to reap the rewards. By leveraging content to educate and engage, you address the biggest barrier to crypto adoption – lack of understanding – and build trust with a burgeoning audience of crypto owners. 

Whether it’s through insightful blog posts, step-by-step tutorials, inspiring success stories, or collaborative content with partners like CoinGate, every piece of content you publish is an asset that can draw crypto enthusiasts into your sales funnel.

The takeaway for EU businesses is clear: make content marketing a core part of your crypto adoption plan. Not only will you improve your SEO and brand authority, but you’ll also create an informed community that is excited to spend their Bitcoin, Ethereum or other coins with you. 

Your willingness to educate is a competitive advantage. So start drafting that FAQ or sharing your journey – and invite your customers along. With the right content and distribution, you can turn your crypto payment option from a little-known novelty into a powerful driver of growth. 

And remember, you’re not alone in this journey. Leverage the resources available (like your payment processor) to maximize your success. By being proactive and informative, you’ll ensure that crypto-paying customers not only find you, but also feel confident choosing your business. 

Content marketing, if done right, will help convert the crypto curious into crypto customers, unlocking a new stream of revenue for years to come.