Coinzilla’s Solution to Automating Crypto Payments at Scale

When you’re one of the top advertising networks in the crypto space, success brings complexity, and Coinzilla knows this better than most.

Coinzilla is a leading crypto ad network that connects two key groups: advertisers looking to promote their projects, and publishers (website owners) who monetize their sites by displaying ads.

Since launching in 2016, Coinzilla has grown into a global platform spanning 160+ countries and delivering over 1 billion impressions each month. 

With a dual-sided user base, the company manages constant money flow in both directions – advertisers deposit funds to run campaigns, while publishers receive payouts from their ad earnings.

As crypto businesses worldwide came to rely on Coinzilla, the need for fast, reliable, and scalable crypto payment infrastructure became unavoidable. To meet this demand and fuel continued growth, Coinzilla turned to the existing crypto payment solutions.

In this case study, we explore the challenges they faced, the solutions implemented, and the results of scaling a global ad network with the help of crypto payment processing service.

Key takeaways:

• Automated Crypto Flow: Coinzilla eliminated manual payment work using CoinGate’s automated crypto deposit and payout tools.
• Multi-Crypto Support: Advertisers and publishers now transact in USDC, BTC, ETH, SOL, and more – no wallet management needed.
• Instant Crypto-to-EUR Conversion: With CoinGate, Coinzilla converts crypto to fiat instantly, reducing volatility and overhead.
• Faster Client Payments: Deposits are confirmed in minutes, while publishers enjoy weekly or on-demand crypto payouts.
• Easy Integration: Robust API and hands-on support enabled a quick, painless integration into Coinzilla’s platform.

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Interested in accepting crypto payments in your business? Start by registering for a CoinGate account.

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The Challenges of Making Crypto Payments “Work”

Despite being at the forefront of crypto advertising, Coinzilla faced significant payment challenges before partnering with CoinGate. 

“Processing crypto payments across so many assets was becoming a headache,” recalls Luta Cosmin, Head of the Publisher Department at Coinzilla. “Our finance team spent too much time on manual transfers and reconciliations. We knew we needed a more efficient system to keep up with our growth.”

According to Luta, key issues included:

1. Multi-asset complexity. Handling deposits and payouts in various cryptocurrencies was cumbersome. 

Advertisers and publishers wanted to use different coins – Bitcoin, Ethereum, stablecoins, and more – but supporting numerous assets meant juggling multiple wallets and manual processes. This fragmented system was difficult to scale and prone to error.

2. Manual work and delays. Crypto payment operations were not fully automated. 

The team often had to process transactions by hand, confirm deposits, and initiate payouts manually. This led to unnecessary delays – a far cry from crypto’s promise of instant transactions. Waiting hours or even days for payments to clear hurt the user experience for both advertisers topping up their accounts and publishers cashing out earnings.

3. No crypto-to-fiat conversion. Coinzilla lacked a built-in way to convert crypto to fiat (EUR). 

This was a problem for a Europe-based business managing funds in cryptocurrencies. Without conversion, Coinzilla had to hold volatile crypto or use separate exchanges to get Euros for operational expenses and bank payouts. The absence of a quick crypto-to-EUR conversion introduced currency risk and extra overhead.

The Many Solutions to Coinzilla’s Crypto Payment Challenges

Coinzilla turned to our team to overhaul its crypto payment infrastructure, as we offered a one-stop solution to address all of Coinzilla’s pain points. 

By integrating CoinGate payment processing services, Coinzilla was able to:

Enable Fast, Secure Crypto Deposits & Payouts

Coinzilla now automates both inbound and outbound crypto payments. 

Advertiser deposits made through CoinGate are confirmed in minutes, not hours. On the flip side, publisher withdrawals are handled via CoinGate’s crypto payouts service, which allows Coinzilla to send crypto to publishers instantly and securely. 

This eliminated the bottlenecks of the old manual process – no more waiting for an employee to approve or send a transaction.

Support Multiple Cryptocurrencies Seamlessly

CoinGate supports dozens of cryptocurrencies (Bitcoin, Ether, USDC, and many more), so Coinzilla could offer many payment options out of the box. 

Advertisers can fund campaigns with their preferred crypto, and publishers can choose to be paid in different coins. All the complexity of handling various blockchain assets is managed by CoinGate behind the scenes. 

Coinzilla no longer worries about maintaining multiple wallets or networks – they simply tap into CoinGate’s multi-crypto support.

Enable Instant Crypto-to-EUR Conversion

Perhaps most importantly, Coinzilla can accept a crypto payment and immediately convert it to Euros at the moment of transaction, or vice-versa. 

This means the company and its users are protected from crypto volatility and can settle in EUR when needed. 

For example, an advertiser’s USDC payment can be turned into EUR and reflected on Coinzilla’s balance instantly, or Coinzilla can convert crypto revenues to euros and withdraw via bank transfer. 

CoinGate basically acts as an on-the-fly exchange, saving Coinzilla the trouble of using external exchanges.

Use Developer-Friendly API & Responsive Support

The CoinGate solution came with a clean API that integrated into Coinzilla’s platform without disruptions. 

The technical integration was straightforward, thanks to clear documentation and examples. CoinGate’s support team was on hand throughout to answer questions and tailor the setup to Coinzilla’s needs. 

This meant Coinzilla’s developers spent minimal time coding and testing – the heavy lifting was already handled by CoinGate’s infrastructure. “CoinGate’s API was very well-documented and easy to work with,” notes Cosmin. “We had it up and running in no time, and their team was there whenever we needed help.”

Coinzilla effectively outsourced its crypto payments operations to a specialist. A payment gateway and payout tools now work behind the scenes so Coinzilla can focus on its core business – advertising – instead of wrestling with crypto transactions.

Easy Setup Process via API

Fast Integration

Coinzilla was able to plug CoinGate’s system into their platform in a matter of days. 

Using CoinGate’s API keys and webhooks, they connected the deposit and payout flows with minimal coding. 

Testing went smoothly, and CoinGate’s sandbox environment let Coinzilla simulate transactions before going live.

Minimal Developer Effort

Because CoinGate’s solution is turnkey, Coinzilla’s developers didn’t need to build custom payment infrastructure. They simply invoked CoinGate’s API for actions like creating a crypto invoice or executing a payout. 

No need to maintain nodes, track blockchain confirmations, or manually process payments. This freed Coinzilla’s tech team to concentrate on their own product features rather than reinventing and creating their own payment tools and compliance procedures.

Helpful Support & Customization

Throughout the implementation, CoinGate provided responsive support. They assisted with configuring Coinzilla’s account settings (like enabled cryptocurrencies and automatic conversion rules) and ensured compliance needs were met. 

Whenever Coinzilla had a question, the CoinGate team responded promptly with guidance. This close collaboration meant any hurdles were resolved quickly. According to Cosmin, “The CoinGate support team was fantastic. They guided us through every step, so there were no surprises.”

Overall, the go-live was achieved on schedule and with virtually no hiccups. Coinzilla’s users immediately noticed the improvement – deposits and payouts became faster and simpler from day one of the CoinGate integration.

Results and Benefits: Speed, Scale, Stability, and More

Since partnering with CoinGate, Coinzilla has reaped significant benefits, which includes more efficient day-to-day operations and improved client satisfaction. 

As Cosmin puts it, “CoinGate’s solution has made a night-and-day difference for us. Crypto payments used to be a source of stress – now it’s one of our strong points. Our advertisers and publishers have noticed how much smoother everything is.” 

The numbers back this up, with Coinzilla seeing higher retention and engagement now that payment delays and limitations are a thing of the past.

Here are the key outcomes and noteworthy insights:

Streamlined Operations

Coinzilla’s payment workflow is now largely hands-free. 

What used to be a manual, time-consuming process is now automated by CoinGate. The Coinzilla team spends far less time on payment administration. 

No more chasing transactions or handling multiple wallets – everything is managed in one unified system. It translates to cost savings and allows staff to focus on growth and customer service instead of back-office tasks.

Faster Deposits and Payouts

With CoinGate, transaction speed improved dramatically. 

Advertisers can top up their accounts in real-time with crypto and start their ad campaigns without delay. Publishers are receiving their earnings based on schedule or on demand, according to their preference, thanks to automated payouts or on-demand payouts. 

The removal of delays has enhanced the user experience – clients get what they need when they need it. “Our publishers love that they can get paid out in crypto on a weekly basis now,” Cosmin notes. “It builds a lot of trust when they see payments arriving on time.”

Learn more about deposits, conversions and withdrawals at CoinGate here.

Stable, Growing Crypto Transaction Volume

The reliability of CoinGate’s system has given Coinzilla the confidence to expand its crypto payment offerings. 

The volume of crypto transactions (both deposits and withdrawals) on the platform has grown steadily, and Coinzilla can handle the surge effortlessly. There are fewer failed transactions or support tickets about payments, because the process “just works.” 

Uptime and stability in payments mean Coinzilla can comfortably scale up – even if usage doubles, the CoinGate backend can accommodate it. This stability is crucial for a platform delivering over 1 billion ad impressions per month to clients around the world.

A Noticeable Increase of Stablecoin Usage

One interesting trend Coinzilla observed is the increased use of stablecoins among its clients. 

Many advertisers and publishers have gravitated to USDC in particular for funding campaigns and receiving payouts. 

This aligns with the broader market trend highlighted in CoinGate’s 2024 Crypto Payments Report (dubbed “The Year of Stablecoins”). The report shows that in 2024, stablecoins accounted for over one-third of all transactions processed by CoinGate, a huge jump from just 16% two years prior. 

Right now, Coinzilla supports stablecoin payments, which is exactly what its users were looking for. 

By offering popular stablecoins like USDC, which, at the moment, accounts for above 60% of all incoming crypto payments (especially after EU regulations discouraged USDT usage), Coinzilla gives clients a low-volatility option for transacting. 

Likewise, when clients receive crypto transactions, they also prefer stablecoins – more specifically, around four of five.

This boosts user confidence, as both advertisers and publishers can transact in a currency pegged to fiat value.

Crypto-to-Fiat Flexibility

Coinzilla can now seamlessly bridge between crypto and traditional finance. 

For example, Coinzilla can accept an advertiser’s crypto deposit and convert it to EUR to hedge against volatility, or payout a publisher via SEPA bank transfer by first converting that publisher’s crypto earnings to Euros. 

This flexibility was impossible before. It has helped Coinzilla manage treasury better and even offer direct EUR payouts in situations where regulatory or client preferences call for fiat. 

CoinGate’s Crypto FX payouts service takes this further, allowing Coinzilla to send any cryptocurrency while drawing from any balance and currency – all conversions happen automatically in the background. 

In short, Coinzilla now operates with a foot in both worlds: crypto and fiat, with CoinGate ensuring a frictionless conversion between the two.

Improved Client Experience

Perhaps the biggest win is the positive feedback from Coinzilla’s clients. By removing payment friction, Coinzilla made its platform more attractive to use. 

Advertisers appreciate the convenience – they can pay in their preferred crypto, and their campaign budget is ready immediately. 

Publishers are happier now that they have more options for withdrawals and faster access to their earnings.

If you can boost user satisfaction and, in turn, strengthen your reputation as a reliable partner, it’s a clear competitive advantage, at least in the crypto ad network space.

Crypto Payments as a Strategic Advantage for Coinzilla’s Future

For Coinzilla, embracing crypto payments became a strategic advantage. 

In the crypto advertising industry, where most clients are themselves crypto-focused companies, having robust crypto payment capabilities is becoming essential. 

Why? Because advertisers and publishers increasingly expect to transact in digital assets, and offering anything less would be a disadvantage. 

Coinzilla found a way to stay ahead of the curve and meet the evolving needs of its users by adopting a crypto payment solution tailored to its business model.

If you’re wondering what it takes for a business to turn crypto payments into a strategic advantage, here are the key needs and expectations Coinzilla had – use them as reference points for your own operations:

Industry Alignment 

Coinzilla’s mission is to serve the crypto and fintech sector, so it makes perfect sense to conduct business in crypto. 

Using CoinGate’s services, Coinzilla can easily support new cryptocurrencies or stablecoins as they gain popularity, without reworking its platform. This agility means Coinzilla always offers payment options that resonate with the market (for example, quickly supporting MiCA-compliant assets like USDC when regulations shift, as they did in 2024). 

It sends a message to clients that “we speak your language” when it comes to payments.

Faster Global Growth

With CoinGate handling payments, Coinzilla can scale to new regions and onboard clients from anywhere in the world with minimal friction. 

There’s no need to worry about local banking systems or cross-border wire hassles – a client in Asia or Africa can fund their account with crypto just as easily as one in Europe. This aligns perfectly with Coinzilla’s global reach and growth plans. 

As crypto adoption expands in emerging markets and there might be nearly 1 billion people using crypto by 2026, Coinzilla is ready to support those users with familiar crypto payment methods.

Focus on Core Business

Strategically, outsourcing the complexity of payments to CoinGate allows Coinzilla to invest its energy where it matters most – improving its advertising services, building relationships with top publishers, and delivering results for advertisers. 

The CoinGate partnership means payments “just work” in the background. Coinzilla’s team can focus on innovation in advertising tech, while CoinGate innovates on payments. This division of labor makes Coinzilla a stronger company overall.

Building Trust through Transparency

CoinGate’s platform also provides transparency and reporting that Coinzilla can pass on to its users. 

Advertisers receive clear invoices and confirmations for crypto deposits, and publishers see detailed records of payouts.

The trust factor is huge in finance, so it’s important that clients know their transactions are handled by a licensed, security-audited provider, which gives peace of mind. 

What was once a challenging aspect of Coinzilla’s business turned into a strength. 

Coinzilla can confidently say it offers one of the fastest and most flexible payment experiences in the advertising network space. Hopefully, this case study proves how the right crypto payment partner can unlock efficiency and drive growth.

“Crypto payments are no longer our bottleneck but a cornerstone of our competitive edge,” Luta Cosmin says. “Thanks to CoinGate, we provide the seamless experience our clients expect. It’s helping us grow and stay ahead in this industry.”

If your business faces similar challenges with cryptocurrency transactions, it might be time to consider a solution like CoinGate. Streamlined, user-friendly crypto payments aren’t just nice-to-have – they are a game-changer for fast growth.

Ready to transform your crypto payments? Explore CoinGate’s services like crypto payouts and see how they can benefit your enterprise. 

And when you’re ready, don’t hesitate to sign up and partner with CoinGate – just as Coinzilla did – to take your business to the next level with faster, smarter crypto payments.