Thunderproxy Proves the Proxy Industry Runs on Crypto (75% of Sales Say So)

The proxy industry has always been fast-moving, shaped by global demand for anonymity, data collection, and scalable online access. 

Over the past few years, one trend has become impossible to ignore: the rise of cryptocurrency as the preferred way to pay.

From our earlier case studies with other proxy service providers, it’s clear that crypto payments aren’t just a nice-to-have. In fact, they’re transforming the way proxy businesses attract customers, close sales, and build loyalty. 

The combination of fast, borderless payments and a tech-savvy customer base makes proxies one of the strongest use cases for cryptocurrency adoption today.

Thunderproxy is another powerful example of this shift. Because they were listening to their customers and acting early, they turned crypto into a core growth driver for their business. 

Within months, the majority of their sales were coming through cryptocurrency payments.

Key takeaways:

• Crypto payments quickly became Thunderproxy’s dominant payment option, making up 75% of all transactions in just a few months.
• Offering crypto at checkout attracted new international customers and boosted recurring sales.
• CoinGate’s easy integration and automatic conversion to EUR helped Thunderproxy reduce complexity and manage volatility.

About Thunderproxy

Thunderproxy is a provider of high-quality residential, datacenter, and ISP proxies. Their services are designed for developers, marketers, and researchers who depend on stable connections for automation and large-scale data collection.

According to CEO Domas R.:

“Our focus is on making it simple, fast and affordable for anyone to get started.”

The company operates in a highly dynamic industry where speed, reliability, and trust are essential. Customers often require instant access to proxies without delays or friction.

Payment flexibility is part of this reliability, and Thunderproxy noticed an increasing demand for crypto from their customer base.

As Domas explains, many of their users are already active in Web3:

“We kept getting requests from customers who preferred paying with cryptocurrencies who were unable to pay with other payment methods. It made sense to give them that option, while also opening the door to a global audience without the barriers of traditional banking.”

Limited Payment Options for Global Customers Created Friction

Despite serving a wide global audience, Thunderproxy encountered a common challenge in the proxy industry — limited compatibility of traditional payments. 

International users often faced card declines, regional restrictions, or slow settlement times, making it difficult to onboard new customers seamlessly.

This friction created two major problems:

1. Lost sales opportunities. Potential customers abandoned purchases simply because they couldn’t complete payments.
2. Customer dissatisfaction. For tech-savvy, international audiences, being forced to rely on rigid banking rails felt outdated.

Additionally, Thunderproxy wanted to be seen as forward-thinking in their space. With competitors increasingly offering crypto, not having this option risked making them appear less aligned with industry trends.

Integrating Crypto Payments with CoinGate to Eliminate Friction

Thunderproxy turned to CoinGate to add cryptocurrency payments directly into their checkout flow. The process, according to Domas, was smoother than expected:

“CoinGate’s integration process was smooth, and their API documentation made it easy to get set up quickly.”

For Thunderproxy, a few things stood out:

• Multiple cryptocurrency options. Customers could pay with BTC, ETH, stablecoins, and more, which appeals to the full spectrum of crypto users.
• Automatic EUR conversion. Funds were settled into euros, Thunderproxy’s preferred currency, helping them avoid exposure to volatility.
• Simple tracking and reporting. CoinGate’s dashboard made it easy to follow transactions, export data, and manage accounting.

Even though Thunderproxy hasn’t yet adopted other CoinGate services like payouts, they’ve noted interest in trying billing in the near future.

The Results: Sales Growth, Loyalty, and Market Alignment

The impact of crypto payments was immediate and measurable. Customers had been waiting for this option, and once it launched, Thunderproxy saw instant improvements:

“A segment of our customers had been waiting for this, so it improved sales right away. We’ve also noticed an increase in recurring purchases from cryptocurrency users who now see Thunderproxy as ‘crypto-friendly’.”

In just a few months, cryptocurrency payments became the majority of their transactions:

“In the first few months, crypto already made up about 75% of our total transactions. It’s one of the fastest-growing payment methods on our platform.”

Another interesting insight is which cryptocurrencies Thunderproxy’s customers prefer. Litecoin leads the way with 26.1% of all payments, followed by TRON (19.5%) and Ethereum (15.7%). Stablecoins like USDT (14.2%) and USDC (7.2%) are also widely used, while Bitcoin makes up just 8.6% of the volume. 

The long tail includes Solana, BNB, XRP, Dogecoin, and others. This mix shows that while Bitcoin remains relevant, alternative networks and stablecoins play an increasingly important role for everyday proxy payments.

Beyond sales growth, crypto payments also boosted customer satisfaction and brand loyalty. 

International users who struggled with legacy payment methods could finally access Thunderproxy’s services with ease. Positive feedback started rolling in from customers who appreciated the flexibility and global accessibility.

Crypto also positioned Thunderproxy as an industry leader. As Domas points out:

“Cryptocurrencies are becoming more mainstream every year, and in the proxy/data market it’s already a preferred method for the vast majority of businesses. It’s hard to find a business in this niche that doesn’t accept it in 2025.”

Advice for Other Businesses

For companies considering crypto, Domas offers straightforward advice:

“Absolutely. If your customers are international or tech-oriented, it’s almost a no-brainer. It’s easy to set up with a provider like CoinGate and the benefits in customer satisfaction and global reach far outweigh any learning curve.”

He also highlights that there’s little risk involved:

“There are no fixed monthly fees so you don’t lose anything on having it as a payment method even if it’s not used as frequently. My advice is: don’t overthink it and give your customers the choice.”

Are you ready to jump into it? Take the first step and sign up for a CoinGate account.