How to Make Crypto Payment Options Visible & Intuitive Across the Website

Crypto payments won’t drive results if customers don’t know the option exists.

Unlike cards or PayPal, people don’t automatically expect crypto to be available. You have to show it clearly, across the entire journey — from the first visit to checkout.

When businesses make their crypto option visible, adoption follows. Customers notice it, trust it, and many will choose it if given the chance. Hiding it means missed sales.

1. Show Crypto Early and Often

Visibility works best when it’s consistent. Customers should see that you accept crypto long before they reach the payment screen. Here’s where to place the signals:

Homepage: add a banner or header strip — even a small “Now accepting Bitcoin & crypto” line works.
Footer: display crypto logos alongside Visa, Mastercard, PayPal, and others. Customers often scan footers for payment methods.
Product & Pricing Pages: note “Crypto accepted” near prices or in subscription tables. A small icon or line of text can tip the scales when shoppers are comparing you to competitors.

Quick win: Add crypto logos to your homepage and footer today. It’s the fastest way to make sure customers notice the option. You can download various types of logos from this page.

*We’ve created our own logos and payment badges for you to use.*

2. Build Trust With Information

Visibility alone isn’t enough — customers also want clarity. Many are new to crypto payments, so simple explanations go a long way in building confidence.

Here’s how to make information easy to find:

FAQs / Help Center: add a clear question like “Do you accept crypto?” and give a short, direct answer listing the currencies and how it works.
Dedicated Page or Blog Post: outline benefits (fast, secure, no chargebacks) and provide step-by-step instructions. This also helps with SEO when people search for “[Your brand] crypto payment” or similar.

Quick win: Write a short FAQ entry explaining how customers can pay with crypto, then link to it from your checkout page.

3. Make Checkout Feel Familiar

The final step happens on CoinGate’s side, but you can still influence how it feels for customers. Your role is to prepare them and make the transition seamless.

Placement: show “Cryptocurrency” alongside other payment options — never bury it under “Other.”
Helper text: add a short line like “Pay with cryptocurrencies via CoinGate” so customers know what to expect.
Integration choice: use plugins or pop-up widgets when possible. They keep the flow smooth and familiar.

Quick win: Add a one-line explainer under your crypto option so customers know it’s fast, secure, and powered by a trusted provider.

5. Adapt for Global, Mobile Customers

Your customers come from different countries, speak different languages, and increasingly shop on mobile. To make crypto payments accessible to all, you need to remove those barriers.

Multilingual content: translate banners, FAQs, and instructions into your customers’ main languages. This builds trust and prevents confusion.
Mobile-first design: test your own pages on smartphones. Ensure banners, buttons, and icons scale properly.
Performance: keep pages fast and light. Extra scripts or heavy graphics shouldn’t slow down checkout.

Quick win: Translate “We accept crypto” into your top three customer languages and test your checkout journey on a phone today.

6. Test and Optimize

Once your crypto option is visible and easy to use, measure what actually works. Small tweaks can make a big difference in adoption.

A/B testing: try a homepage banner vs. no banner, or compare different wording like “Pay with crypto” vs. “Bitcoin & more coins accepted.”
Placement: test moving crypto higher in the payment list to see if usage grows.
Helper text: experiment with short explanations or icons that reassure customers.
Track results: monitor the share of orders paid in crypto, checkout completion rates, and overall sales impact.

Quick win: Run a simple test this month — add a “We accept crypto” banner on your homepage for half your traffic and compare how many people choose crypto at checkout.

Conclusion

Crypto payments won’t take off if customers don’t notice or don’t trust the option. By showing it early, explaining it clearly, and making checkout smooth, you turn curiosity into real sales.

Every step helps: a homepage banner, a short FAQ, a visible checkout option, mobile-friendly design, and simple A/B tests. Together, these small moves build confidence and make crypto feel like a natural way to pay.

Review your site today. Add a crypto logo where it’s missing, simplify your checkout, and test one visibility improvement this week.

The result? More customers paying the way they want — and more revenue for your business.

Check out our other articles dedicated to boosting your sales in crypto:

Vilius Barbaravičius Posted: September 23, 2025

Accept crypto with CoinGate